Cheltenham Tutorials

SEO Masterclass

Learn how to perform your own website Search Engine Optimization. No more expensive bills every month from SEO companies. No technical or programming experience required.

SEO Course Video Topics

  • Cheltenham and SEO
  • SEO is not a magic bullet
  • Can you do your SEO
  • WordPress & SEO
  • SEO terminology
  • Google search algorithm
  • SEO concepts
  • Name everything
  • Quality content and freshness
  • Google Webmaster Guidelines
  • HTML
  • Chrome and Google
  • Firefox and Google
  • Internet explorer and Google
  • Microsoft Edge and Google
  • Evaluating keyword phrases
  • Power Google searching
  • Advanced Google Searching
  • Google keyword planner tool
  • Third party analysis tools
  • Keywords and Domain Names
  • SEO Copywriting
  • SEOquake
  • The more text, the better – Tabs
  • Think Questions
  • Bold and bulleted lists
  • Headings
  • HTML Title
  • HTML Description
  • Meta keyword tags
  • SEO Yoast
  • Anchor Text
  • Broken Links and 404 Errors
  • 404 Error Redirection
  • Internal Linking
  • Buying Links
  • Google Disavow Tool
  • Follow and Nofollow Links
  • Editing Head Section
  • Incoming Links
  • Outgoing Links
  • Free Stock Images and Videos
  • Low Cost Design Services
  • Image File Names and SEO
  • Image Alt Tags
  • Images and Metadata
  • Optimizing Images
  • Original Images
  • GIMP
  • Documents and SEO
  • Document Linking
  • How Many Documents in Google?
  • Why Use Video
  • Video Thumbnails
  • Video Sitemaps
  • YouTube Specific Information
  • VidIQ
  • Do Not Promote Competitors
  • Alternatives to YouTube
  • Embed Video Metadata
  • SEO Tips for Embedded Videos
  • Website Loading Speed
  • Checking Website Loading Speed
  • Loading Speed and Images
  • Caching
  • Gzip
  • Minifying Code
  • AMP
  • PHP and Loading Speed
  • Mobile SEO
  • AMP and WordPress
  • Responsive Website Design
  • Folder Structure
  • Canonicalization
  • HTML Sitemap
  • XML Sitemap
  • Specifying Website Language
  • Website Encryption – https
  • Bounce Rate, Dwell Time, On-Page Time
  • Schema Mark-up and SEO
  • Schema Plugins with WordPress
  • Google Data Highlighter
  • Robot.txt file
  • The .htaccess file
  • Removing Pages from Google
  • Redirecting from http to https
  • Html Mark-up Validation Service
  • Multiple Website Issues
  • Web Hosting Issues
  • Browser and hardware issues
  • WordPress Permalinks
  • Breadcrumbs and SEO
  • Dangers of website redesign
  • Converting to WordPress
  • Attracting links
  • Link building schemes
  • Directory submission sites
  • Free Advertising Websites
  • Article Submission Websites
  • PowerPoint Submission Sites
  • Search Engine Submission
  • Making Blogs Work
  • Common mailing list mistakes
  • Things that Google doesn’t like
  • Google penalties and manual actions
  • International visitors
  • Testimonials and reviews
  • Snippets and SEO
  • Credibility
  • Reporting spammers to Google
  • Plagiarized Content
  • Is your SEO working
  • Installing an ftp program
  • Using ftp to verify ownership
  • Google search console
  • Google community
  • Google webmaster blog
  • Google YouTube channel
  • Bing and SEO
  • SEO information websites

Sample Video – Using SEO Quake

You will learn how …

  • In this Search Engine Optimization course, you will lean what has taken me 20 years to learn!
  • Check out the list of video topics included.
  • This is the course you need to help your business website show up better within the Google search results.

Who will benefit from this course:

  • Small business owners
  • Internet consultancy businesses
  • Anyone wanting to promote their own small business website
  • No coding required.
  • No programming knowledge required.
  • No prior experience required.

Requirements

  • No prerequisite knowledge is required.
  • You will need is a computer and an internet connection.

Course duration and access

  • 115 Training videos
  • Total of 8.9 hours training
  • One year’s access to the training videos
  • View on a mobile phone, tablet or laptop